Japan’s Eco Culture And Our Top Five Japanese Eco-Brands

Since the days of the Jōmon period, the Japanese have lived in self-sustaining interrelations with their ecological environment, with profound appreciations of natural elements inducted in mindsets across all ages. Successfully finding ways to make this attitude a part of their traditional value systems, this immense respect for the natural environment has led the world to crown Japan with the title of being one of the most eco-friendly countries in the world. Light years ahead in terms of incorporating sustainability and eco lifestyles into everyday decisions, this is truly a well-deserved accolade.

With a greater sensitivity to nature than most Western societies, the modern Japanese society thoroughly embraces the ideology of “waste not, want not”, where materials and ingredients are routinely selected with care and treated with reverence.

Resources are rightfully considered precious, and there is a great understanding of the importance of reducing, reusing, and recycling at every level. “Harmony” or “wa” is a local philosophy that means always striving to find ways to contribute actions which benefit the collective whole, and as life on earth is considered a part of this collective, nature is treated just as preciously as they would any other form of life.

As an example, until half a century ago, all textiles in Japan were manufactured locally and were regularly handed down through generations, worn and remade over and over again, from the fabrics of the seasonal kimonos to the humble hairpin, not a scrap going to waste.

In the Japanese consciousness, “waste not, want not” is not only a philosophy but a mantra for daily living which these companies have certainly taken to heart.

Cosme Kitchen

A natural and organic cosmetics store, Cosme Kitchen has gained a tremendous amount of support in Japan. Presently equipped with 11 stores in Tokyo and more than 20 throughout the country, the brand prides itself in using 100% of plant-based, verified organic and fair-trade ingredients. With an ever-growing range of products including aromatherapy oils, organic moisturizer, and makeup products, the appeal of this eco-trendsetter can only soar. Read more…

People Tree

Founder and CEO of People Tree, Safia Minney, pioneered the philosophy of supporting ethical and environmentally sustainable fashion more than 25 years ago. Fully embracing her philosophy of using only fair-trade goods which have long-term sustainability, People Tree partners with a curated selection of local producers, garment workers, artisans and farmers in the developing world to produce ethical and eco fashion collections. The range is vast, and includes organic fabrics coloured with natural dyes, household accessories and has even expanded to include handmade food and baked goods. Read more…

Kurkku Village

A shopping haven presented with an eco twist, Kurkku Village offers weary locals a great respite from the usual dose of shopping environments. Built off the beaten track, it’s an oasis of experiences that simultaneous hydrates and enlightens the soul. Opened in 2011, the village in Japan offers a multitude of independently curated departments that support and promotes everything from fine dining, bespoke bars, music and bookstores to home accessories – All of which are carefully curated to provide platforms for sustainability. From the homemade yeast cultivated to create organic pizzas to the travel agency that plans eco trips on your behalf, Kurkku Village is a one-stop location that readily serves up a healthy dose of environmental wellness. Read more…

Crayon House

Crayon House, a family-friendly source of nutritional food and environmentally supportive housewares, has led the cause of eco-living in the country by providing something for everyone since it was founded in 1976 by Keiko Ochiai, a successful writer and feminist. Under her inspired direction, Crayon House works hard to bring joy to the patrons by creating an environment that is playful and educational all at once. Strong in the belief that we will not be able to live a sustainable lifestyle without actively caring for nature, Crayon House provides a multitude of vegetarian and vegan options and even created regular “Vegetarian Nights”. Read more…


With a strong following both locally and internationally and launched in 2001 by Mashiro Shigeo, Sfera is a store deeply committed to promoting contemporary design and traditional Japanese craft. With a design philosophy that reflects the aesthetics of Japanese history while deeply rooted in creativity, Sfera makes homes accessories that straddle both modern and traditional elements. The strong awareness of how materials like wood, metal, stone and natural fibres are finite leads the decision-making process to ensure that the longevity of each design should ultimately always takes precedence over quality, aesthetics and functionality. Read more…


Banbayu’s tree vases

Inspired by the appreciation of the environment, Banbayu’s tree and spring vases were created. Take a look and find yourself an unforgettable vase at our Pot and Vase collection.

Older Post Newer Post

Leave a comment

Please note, comments must be approved before they are published

Recent Posts